Stop following the latest trends.
These days it’s easy to get caught up in the latest fad and feel you need to do it because everyone else is. LinkedIn Video! Facebook Live! Instagram Stories!
Trend following strays you from your brand identity and ultimately creates marketing and messaging that is inconsistent with the products and services you offer. Instead of going your own path, you’ve become the nth company on social media and digital advertising platforms doing the same thing as everyone else.
We create a digital blueprint that resonates with your business outcomes and core values, and speaks to your target audience. Then we deploy content and campaigns on select platforms to engage, tell stories, provide value, and bring attention to your brand and the services and products you offer.
Doing the right things in the right places.
Another mistake we see time and time again in this market is a tendency to create one piece of content and ‘push’ it to all platforms hoping that will maximize results. It won’t.
That’s because context matters – a lot. Your results are predicated on whether you considered the context of the market you’re in and the context of the platform you’re on.
When we manage a digital platform or launch a digital campaign, we always consider the platform experience and the platform audience in crafting content and creative in order maximize brand equity and ROI.